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We Smoke Fish - The Art of Strategic Messaging Focus
Inspiration comes from the most unlikely of places. Most marketers will accept that, particularly in B2B, messaging suffers from being overly complex, written in superlatives and, if it were to be believed, the humblest of products may be about to solve all the world’s issues at once.
Yet finding the very essence of simplicity of messaging approach can be hard to find.
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