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Cross the strategy void in your business

Get the marketing strategy bridge that takes your business growth plan to action

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Are you staring in to the strategy void?

You've got your business growth strategy nailed. So now its plain sailing.  Give everyone that great leadership story you worked so hard on and off they go.  Right?

Wrong.

60-90% of strategic plans never fully launch.
48% of all organizations fail to meet at least half of their strategic targets.

You understand the story, but your clients and colleagues don't get it, or can't see it and tell it consistently.  You're missing a big step in getting your business growth strategy turned in to action.  Without it, you're stuck.

Do you feel that:

- Running the day to day takes up all my time,  there is no time for strategy implementation;
- Lacking in specialist marketing strategy skills, no-one can take the growth plan to meaningful activity;
- Senior leaders are setting their own priorities, they are not taking time to align to the growth strategy;
- Teams will not commit.  They say they don't understand, don't feel connected or don't have a sense of purpose;
- Losing sight of progress.  There is no time in the day to day chaos to check in and make sure we stay on track?

If that feels familiar, you are stuck.  It's the strategy void and you are staring straight in to it.

 

Why the strategy void stops you from growing

When you're stuck staring in to the strategy void, your business isn't growing.

Implementation (or execution) is the key reason for failure.  61% percent of corporate strategists say poor strategy execution is the primary reason that new growth initiatives fail.

Not growing means no scalable selling, misaligned marketing spend and an implementation problem that won't leave your desk.  You can't ignore it.  Poorly planned marketing is one of the four most common reasons for failure in small businesses. 

With a marketing strategy bridge, you can cross this void and move your leadership growth plan to action.

A successful marketing strategy bridge will

- be delivered using specialist marketing strategy skills, experienced in going from strategy to meaningful action;
- translate your business growth strategy into concise, consistent positioning that everyone can get behind;
- drive you to consistent, scalable selling, connecting employees and clients to a customer-led story;
- remove the implementation headache; marketing activity matched to need and organisational capability;
- re-align your marketing spend, using balanced metrics that tie to financial and business performance.

With a successful marketing bridge in place, your business can move to action and grow.

No scalable selling

Your business is stuck selling based on relationships.  What you sell is based on the conversation in the room.  You don't grow because every project is custom-made.

Misaligned marketing spend

There is a good chance your marketing spend is not aligned to your growth goals.   From no spend at all, to over-invested, your marketing is not doing what you really need to do.  Marketing generates activity but doesn't know whether its hitting the right business goals.  Growth is throttled.  Your marketing strategies are based on 'no' or 'more' marketing activity rather than the 'right' marketing activity.

A constant implementation headache

It's a pain that will not go away.  Without a successful crossing of the strategy void, implementing your growth plan keeps bouncing back and landing on your desk.  Growth cannot happen without your attention on the whole business.  You are stuck trying to move growth strategy to meaningful action.  It's an extra problem on top of all the day-to-day that already occupies your time.   The  problem simply will not leave your desk.

We build the marketing bridge to help you cross your strategy void

We develop and deliver marketing strategy that helps you cross your strategy void.  Our approach provides the bridge that carries your business growth strategy to action.

Anchor Your Marketing Strategy Bridge

Size your accessible market and audience

Bring clarity to your proposition

Get a consistent message that all your stakeholders can get behind

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Connect Your Customers With Your Business Goals

Create your master story

Build your input/output plan and metrics

Write the hooks that provoke reaction
 

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Remove Your Unnecessary Marketing Spend

Build out a marketing strategy based on your business goals

Identify the actions you need that deliver progress

Work in phases that align to your capability

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Success is built on trust

The CEO's View

I cannot thank you enough for you ability and agility to step into roles to enable the business to achieve our success.  You possess great skill in being able to come at a problem from the customer's perspective and be able to craft the marketing and products to meet that need.  A skill that should be in high demand.

The CFO's View

I hugely valued your ability to help sift through constructs and ideas, round them out and give them shape and tactics for deployment.  I know so many will be thankful for your sound counsel, empathy, coaching and support.

The CRO's View

What an amazing guy you are.  I learned a ton from you and I can honestly say I wouldn't be the same person without your contribution to my experience at the company.

Services To Cross Your Strategy Void

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Anchor

Prepare

Get the essentials that anchor your marketing strategy and form the foundations of your bridge.

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Span

Construct

Build on the essentials with a concise plan and a clear ready-to-go set of content for key assets.

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Cross

Launch

Create, build and deliver your marketing strategy all-in-one.  Get ongoing marketing leadership and guidance.

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Views Across The Void

Bridging the strategy void - our view on how to use marketing strategy to take your business growth plan to action

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Why Bother With A Marketing Strategy?

According to Statista and Forbes, there are 15 million SMB owners in the US in 2023 who are concerned about marketing...
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The Strategy Void

Tips For Crossing The Strategy Voids That Throttle Your Growth

I’ve been (un)fortunate enough to witness first-hand strategy voids several times over the years. My view is that there...
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Let's Talk About Your Strategy Void

If you are ready to take your first steps across your strategy void, we're here.  Get in touch with us by clicking on the button or on the number shown opposite.

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Contact

Chiltern Marketing Strategy

+44 (0)7867 521531